Monday 26 March 2012

The Ancient Artistry Of Kashmir

The old city of Srinagar is witness to the fact that copper work has gained huge popularity during the ancient times. The marvellous craft has a rich tradition and its popularity has not suffered even an iota of difference up to now. The entire old city is swarmed with the shops of copper wares, stuffed with copper items which are swaying on the walls, quiescent on the shelves and strewn over the floor.  


Craftsmen in the downtown area (old city of Srinagar) are always busy in beating, engraving and enamelling copper items. Throughout the Mughal period in Kashmir copper was used for making weapon, ornamental utensils, vessels and other household objects. As per the historical account, copper wares were used extensively by the Kashmiri rulers during their respective regimes and since then it was considered to be a symbol of grandeur. As copper work is associated with royal custom and it has been used by the royal families during different eras; Kashmiri people are trying to imbibe the same royal culture in their houses.

People prefer eating in copper utensils owing to its unbreakable and durable nature; and there are fixed copper utensils for each member of the family in Kashmir, which comprise of Thals for males, Kenz for females and Toerpyale for kids.  While most art forms are losing its sheen, the antique art of copper work is persistently growing with each passing day. Copper work is so deep rooted in Kashmiri culture that it will never go out of fad and will keep on attracting people even after many more dacades.


Copper work is approved by Kashmiris not only for its brilliance but for other reasons as well. Copper wares are believed to yield health benefits if used over a long period of time. “Drinking water kept in copper vessels is propitious for health and it also enhances the taste of beverages if stored in the same,” says Amina, a housewife. One of the long revered customs associated with copper work in Kashmir is giving copper items to the brides at the time of marriage. This custom is practised since time immemorial and this is also one of the reasons why copper work is not losing its vividness unlike other art forms. The demand for copper work in Kashmir is on the increasing scale despite the inroads made by other wares like steeliness steel and bone china crockery.  From time to time brilliant innovations in designing and shaping of copper wares are being done by skilled artisans of Kashmir.

On one hand they are adopting contemporary patterns and on the other they are sticking to the traditional designs of Kashmir.  “There are many copper workshops in the valley and each has its own area of expertise. Some deal in traditional objects and others in modern items, says Haji Gulam Rasool,” a copper workshop owner.  Today, coppersmiths in Kashmir are able to make copper accessories of any conceivable shape and size while maintaining its refines. Copper wares are kept plain or engraved with simple designs and sometimes intricate Naqashi to make it more beautiful.  Copper work of Kashmir is highly appreciated by the travellers from all over the world. “The designs on copper items are elegant and I am really fascinated by work done by artisans on these small items,” says Alfred Bill, a tourist from Netherlands.  Making a product out of a copper metal is a complicated task as it has to pass through various stages before yielding the final product. The process includes shaping, engraving, inlaying and enamelling (silver coating) and finally finishing. The refinement and delicacy can be seen in every single article of this eye catching craft. The hereditary copper work of Kashmir bears testimony of the excellent artisanship of Kashmir. Copper work is one of the few crafts in Kashmir, which have evolved brilliantly with time and there is a true reflection of Kashmiri culture in it.   



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Friday 23 March 2012

Communication revolution changing the face of world


It was long and long time back, when being connected with the people around world was a difficult task. Being aware of the events happening in the different parts of the world was something was not even thought by common people. But, today, no matter which part of the planet you stay in, you are round the clock connected with the people anywhere. This change in today’s communication world contributes majorly to electronic medium. Electronic medium  is visually more appealing and effective in not only conveying a message but by virtue of being a frequency medium, it is also effective in registering the message, thus ensuring high brand recall amongst viewers and  potential customers.

The need of this growing industry has been taken care by media school in different parts of the globe. These schools offer various integrated mass communication courses, wherein students are taught about media industry in details. There are unlimited career opportunities available in this field and if cultivated in appropriate manner, then can assure successful professional career.

Friday 16 March 2012

The cover page of the Released Book

The students of “WLCI Media department” attended a book Release Function on the 28 of February . This book has been written by Senior Inspector of Haryana Police Rajbir Deswell and has the name “Barishen Girtirahi” published by the “Low Price Publication”.



Tuesday 6 March 2012

Media Student Testimonial - Vinod Singh

Before I came to WLCI College of India I was a student and cleared my graduation    in 2011.Before getting into media I had decided to do MBA in Human Resource Management.  But then suddenly I changed my mind to go into FILM direction line where I‘ve to join Media. I just wanted to be unique from rest people I wanted to be different from others by being a business house. When I was searching for best media Institute I found WLCI College ads in “Discovery and national geographic channel”. I found it different from other Private Media school, then I researched on this college in net n found lots of information about it n found valuable. After giving Entrance test on all I got selected n got admission. This College is giving me all things which I needed that which can help me to be a good film director.


Thanks for giving me such happiness n thanks for making me a part of this college n thanks a lot for giving me such awesome friends. Our Teacher Mrs. Shruti Pandey teaches us the core skills required for Industry simultaneously briefing us on the things which we should know before going for job.

From July 2011, I have learnt many valuable things which is very important to me n beneficial. This is the college were it organize camp where different campus people n interact with each other n be friends. I love to b in this college n want to enjoy more in my life like this only I got such nice friends with me our media batch is an awesome batch these people are so friendly n frank Our Media Batch rocks n students in media batch also. 


Friday 2 March 2012

Student interaction with the green peace

Student interaction with the green peace : Greenpeace exists because this fragile earth deserves a voice.


Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace by:
  • Catalysing an energy revolution 
  • Defending our oceans 
  • Protecting the world's ancient forests 
  • Working for disarmament and peace 
  • Creating a toxic free future 
  • Compaigning for sustainable agriculture
“Greenpeace is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific”.
The students interacted with the Foundation and understood the needs of “today’s control on the lifestyle – for a better tomorrow”



The interaction with the organization made the students realize the role and importance that our ECO-SYSTEM has in our life. They agreed to the fact that a lot of things that they consume in their day to day life makes them leave a very strong “Carbon Foot Print” 


Media Students Visit

The Indian World Book Fair biennial :
The event is organized by India's “National Book Trust (NBT)”, which publishes more than 1,200 books in 30 languages every year. The exhibition hosts around 1300 exhibitors and 12,000 publishers and displays thousands of book in more than 20 languages and different fields such as science and technology, health, business, social sciences, humanities and medicine. 



This year’s book fair is held under the title of 'Literature and Cinema' as the event is held along with the country's film festival. Several countries from Europe, Asia and Americas have participated in the event, including France, Turkey, Iran, Malaysia and Mexico.The event is considered to be the third biggest market for English publications and has gained its popularity on a global level.The 20th New Delhi World book fair kicked off on February 25 and will run until March 4, 2012. 


WlCI Media students participated in the event and interacted with several media personalities who have written and published their book like, ParanjoyGuhaThakurta Who is a political analyst. The media students also participated in several book launches.