New Careers in Media

New Trends Content Channel Across 120+ Local TV News Websites:

New York, May 11 /PRNewswire/ -- World Now, the leading provider of Internet technology, revenue and content solutions for local broadcasters, introduced a new content channel today to a network of more than 120 local TV websites.

The new channel, called What's Next, is a look at emerging trends and innovations that could change site visitors' lives. The content is provided by Next pert, the leading resource for national and local television for trend spotting, trend predicting and trend translation. Its network is comprised of visionaries and pioneers, trend experts, trend correspondents, trade and consumer magazine editors, and members of the online community of trend spotters and trendsetters called Next pert Nation. 

Next pert was created by television personality Kat lean de Monchy; paging and cellular telephone pioneer David Post; and advertising/branding legend Jay Chiat.

World Now already provides other content channels including: Education, House & Home, Money, Pets, Recipes, Relationships, Travel and Weddings in partnership with content providers such as Career Builder.com and Match.com.

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The Growing Field of Mass Media and Communication

Considering the phenomenal growth and popularity of mass media field, Mass communication has come up as a modern form of academic study. Where mass communication was initially a medium of spreading news and information from one part of world to another, now this has become a major segment of world’s economy. Now this has become a discipline of study in itself. This study involves the detailed account and understanding of different communication media such as radio, television, print, digital out of home media and many others that have evolved over time. Since this industry promises great career opportunities, so a lot of students are opting this as a career option.

The speed with which this field is gaining importance, the concern lies that student need to choose with the best institute of mass studies. This is rather a very important decision to be made in order to give a complete power groove. Right mass media institute is the only key to the country for the right job. Making the right choice of college not only affects one’s learning but also the job opportunities available to a student in professional career. One need to be very careful to while making a choice and should follow a proper set of guidance so as to reach to a fruitful decision.

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Media: A Fastest Growing Industry

Media is known to be the fastest growing industry in India. The speed and the research of the communication are basically associated with the glamour in it. The media industry demands young professionals who can communicate very well with almost all the media aspects of media production.    

Media is the field which is known for its action, courage and enthusiasm. The media institutes in India offering all types of media like newspapers, magazines, cinema, radio and television. The masscommunication courses draw the tradition from both the social science and humanities with the related subjects like communication studies, mass communication, which also includes many theories like social theory, sociology, literary theory etc.

Mass communication course is emerging as the most viable career option for youngsters in recent years. The competition in India is growing day by day to get admission in top 10 mass communication colleges in India. Media stands for the attractive career for the youth as the course offers the various popular courses in Mass Communication like journalism, public relations, cinematography, and advertising etc. 

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The changing face of today’s world

It was long and long time back, when being connected with the people around world was a difficult task. Being aware of the events happening in the different parts of the world was something was not even thought by common people. But, today, no matter which part of the planet you stay in, you are round the clock connected with the people anywhere. This change in today’s communication world contributes majorly to electronic medium. Electronic medium  is visually more appealing and effective in not only conveying a message but by virtue of being a frequency medium, it is also effective in registering the message, thus ensuring high brand recall amongst viewers and  potential customers.

The need of this growing industry has been taken care by media schools in different parts of the globe. These schools offer various integrated mass communication courses, wherein students are taught about media industry in details. There are unlimited career opportunities available in this field and if cultivated in appropriate manner, then can assure successful professional career.

World Of Readership

The World Of Readership – by Siddhartha Behl

The 20^th edition of the New Delhi World Book was held at the Pragati Maidan. Inaugurated on the 25^th of February, 2012 by the Union minister for Human Resources& development, Mr. Kapil Sibal, it continued on till the 4^th of March This book fair is the biggest Book fair held in the country ever and the second largest in the world this year. 

The theme of the 2012 World Book Fair this time is the Indian Cinema as it has completed 100 years since it first came into being. Because of this most of the publishers at the fair are promoting books on Bollywood, like biographies of some legendary actors, musicians, lyricists and even have audio books narrated by people from the Indian Film Industry.The broader purpose of the Book Fair however was to bridge the gap between authors, publishers, booksellers and the readers and to promote literature in India. There were several authors who were coming and visiting on different days, giving a chance of literature enthusiasts, to meet them face to face.

The fair also lent support to a humanitarian cause by donating 1 Re for each book that was sold at the Fair, to the Indian Cancer Society. The tickets of the Book Fair were nominal with 20 Rs for adults and 10 Rs for children. Indians from different parts of the country, foreigners and school children, were all part of it.